How Global Companies Address Market-specific Needs in South East Asia

Global companies become, well, global because they successfully bridge the gaps in the market and address the challenges in bringing their products and services with specific business model innovation.

Illy coffee products
Photo credit: jacobms

If you are looking for inspiration on how to bring your products to the International market, this Singapore Sessions video features a talk with the leaders of globally-recognized companies, William P. Lauder, Executive Chairman of Estee Lauder Companies and Andrea illy, CEO of Illy.

Andrea Illy talks about how Illy address the market by offering the same experience for Illy coffee products worldwide.  In contrast, William P. Lauder talks about how Estee Lauder establishes its market in the cosmetics industry by launching products customized to Asian consumers.

Despite the different business strategic approach, both companies are eyeing on the same goal: The be the leader in the world market.

Check out this Singapore Sessions video, in association with Bloomberg Television:

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